TikTok is not just a social media platform for entertainment and fun. It is also a powerful marketing tool that can help you sell your products to millions of potential customers. In fact, TikTok is one of the fastest-growing e-commerce platforms in the world, with over 1 billion monthly active users and 200 million daily shoppers.
But how can you start a dropshipping business on TikTok shop and make money online? Dropshipping is a business model where you sell products without having to stock or ship them yourself. You simply find a supplier who can fulfill the orders for you and you focus on marketing and customer service.
In this blog post, we will show you how to start a dropshipping business on TikTok shop in 2024, step by step. We will cover the following topics:
- Why selling on TikTok is very profitable
- How to find bestselling products to dropship
- How to source your products from reliable suppliers
- How to use a 3PL company to handle your order fulfillment
- How to make viral TikTok content and run ads to promote your products
- How to send your products to influencers for more exposure
## Why Selling on TikTok is Very Profitable
Selling on TikTok is very profitable because of how easy it is for a product to go viral on TikTok. TikTok's algorithm favors engaging and creative content that can capture the attention of the viewers. If your product video gets a lot of likes, comments, and shares, it can reach a huge audience and generate a lot of sales.
Moreover, most consumers flock to TikTok to discover new products and trends. TikTok videos are one of the first things to appear on Google when someone searches for a product or a subject. This means that you can attract organic traffic from both TikTok and Google to your TikTok shop.
TikTok shop is also a good sales channel and market for dropshippers. It allows you to create your own online store within the TikTok app and link your products to your videos. You can also integrate your TikTok shop with Shopify, one of the most popular e-commerce platforms for dropshippers. This way, you can manage your inventory, orders, and payments easily and securely.
## How to Find Bestselling Products to Dropship
The first step to start a dropshipping business on TikTok shop is to find bestselling products to dropship. You want to sell products that are in high demand, have a good profit margin, and are easy to ship and handle.
One of the best ways to find bestselling products to dropship is to research the current trending and bestselling products on TikTok shop as well as other e-commerce platforms such as Amazon, Taobao, Tmall, AliExpress, and 1699. These platforms can give you an idea of what products are popular and profitable in your niche.
The key thing to look for when researching for products on these platforms is to see how many purchases the products get monthly. Amazon, Taobao, Tmall, and AliExpress show this data to their shoppers. You can also use tools like Jungle Scout, Helium 10, or AliExpress Dropshipping Center to get more insights into the product's sales volume, price, reviews, and competition.
You should also check the product's ratings and reviews to see if the product has a good quality and customer satisfaction. You want to avoid selling products that have low ratings, negative reviews, or complaints about the product or the seller.
Another way to find bestselling products to dropship is to browse the TikTok app and look for product videos that have a lot of views, likes, comments, and shares. You can also use hashtags, keywords, or categories to narrow down your search. For example, if you want to sell beauty products, you can search for #beauty, #makeup, #skincare, etc.
You should also follow popular TikTok influencers in your niche and see what products they are promoting or using. Influencers have a large and loyal fan base that trusts their recommendations and opinions. If an influencer endorses a product, it can boost its sales and popularity.
## How to Source Your Products from Reliable Suppliers
Once you have found some potential products to dropship, you need to source your products from reliable suppliers. You want to work with suppliers who can offer you high-quality products, competitive prices, fast and cheap shipping, and good customer service.
One of the best places to source your products from is China, the world's largest manufacturing hub. China has a huge variety of products to choose from, at low prices and high quality. You can find Chinese suppliers on platforms such as Taobao, AliExpress, 1699, Tmall, or Alibaba.
However, sourcing your products from China can also have some challenges, such as language barriers, cultural differences, customs issues, and shipping delays. To overcome these challenges, you will need to get a Chinese shipping agent to buy these items in bulk for you.
A Chinese shipping agent is a person or a company that can help you source, purchase, inspect, pack, and ship your products from China to your destination. They can also handle the communication, negotiation, and payment with the suppliers on your behalf. They can save you time, money, and hassle, and ensure that you get the best products and service possible.
You can find a Chinese shipping agent on platforms such as 1688 Agent, Superbuy, Yoybuy, or Taobao Age. You can also search for reviews and testimonials from other dropshippers who have used their services.
## How to Use a 3PL Company to Handle Your Order Fulfillment
After you have sourced your products from China, you need to ship them to your customers. However, shipping your products directly from China to your customers can take a long time, cost a lot of money, and cause a lot of problems. For example, your products can get lost, damaged, or delayed in transit, or they can get stuck at customs, or they can incur high taxes and fees.
To avoid these issues, you should use a 3PL company to handle your order fulfillment. A 3PL company is a third-party logistics company that can store, pack, and ship your products for you. They can also handle the returns, refunds, and customer service on your behalf.
One of the best 3PL companies for dropshippers is Grandé Ship. Grandé Ship is a professional and reliable 3PL company that can help you fulfill your orders faster, cheaper, and easier. Here are some of the benefits of using Grandé Ship:
- They have a warehouse in Canada which means that you can ship your products to your customers in the USA and Canada within 1-5 days, and internationally within 4-15 days.
- They have low shipping rates and no hidden fees. Warehouse storage is free. You only pay a rate as low as $1 per order fulfilled.
- They have a user-friendly dashboard that allows you to track your inventory, orders, and shipments in real-time.
- They have a dedicated customer support team that can answer your questions and solve your problems within 24h.
To use Grandé Ship, you will need to have your Chinese shipping agent ship the products that you bought in bulk to Grandé Ship's warehouse. Grandé Ship will then receive, inspect, and store your products for you. When you receive an order from your TikTok shop, Grandé Ship will be notified by their ERP system. Grandé Ship will then pick, pack, and ship the order to your customer within 24 hours.
## How to Market Your Products on TikTok
The final step to start a dropshipping business on TikTok shop is to market your products on TikTok. This is how you will drive traffic and sales to your TikTok shop and grow your brand awareness.
There are three main ways to market your products on TikTok: making viral TikTok content, running TikTok ads, and sending your products to influencers.
We have already discussed how to make viral TikTok content and run TikTok ads in the previous sections. These are the most effective and affordable ways to reach and engage your target audience on TikTok.
However, there is another way to boost your exposure and credibility on TikTok: sending your products to influencers. Influencers are people who have a large and loyal following on TikTok and other social media platforms. They can influence the opinions and behaviors of their fans and followers.
By sending your products to influencers, you can get them to review, recommend, or use your products in their videos. This can generate a lot of buzz and word-of-mouth for your products and brand. It can also increase your social proof and trustworthiness, as people tend to trust influencers more than ads.
To send your products to influencers, you need to find and contact influencers who are relevant to your niche and have a good engagement rate. You can use tools like Upfluence, AspireIQ, or FameBit to find and connect with influencers. You can also search for hashtags, keywords, or categories related to your products on TikTok and see who the top creators in your niche are.
You should also offer them a fair and attractive deal, such as a free product, a discount code, a commission, or a sponsorship. You should also provide them with clear guidelines and expectations for your collaboration, such as the type of content, the duration, the frequency, the hashtags, the links, etc.
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